Disruptive,brilliant and empowering…Glow & Lovely launches an awe-inspiring anthem givingway for acceptance of the complete Pakistani skin colour palette. Previously announcinga change in name and removal of words fairness’, ‘whitening’ and ‘lightening’across all communication, the brand now officially released its first anthem.Its new, its different and it is never too late to stir a revolution.
Performedby Aima Baig, the GAL anthem features an array of inspiring personalitiesincluding the likes of Sumaira Waris (the first Pakistani female tabla player),Hajra Khan (Pakistani women’s football team captain), Naina (female boxer) andNatalia Gul (youtube sensation) – all appreciated in their respective fields.Thus, it’s safe to say the previous GAL female avatar has definitelytransformed for the best. However, the visuals are not the only element thatgrabs attention. It’s the soulful moving lyrics that is the real winner. “Mittike 100 Rung hein. Aik rung main aik rung tu…Har rang mei tuu hai poori. Har rung mein tera wajood,” screams out the message ofdiversity and all-inclusivity. The entire narrative is based on urging to womento awaken ‘inner glow,’ whichusually comes with the confidence of pursuing one’s dreams. It also subtlyindicates what the product has always offered – smooth even and clear skin thatis healthy and well cared for.
Standingtrue to its promise of celebrating women, we’re excited and waiting to see moreof such powerful and impactful messages from GAL. Clearly offering more thanjust a name change, with this anthem the brand has definitely laid the steppingstones for what appears to be a promising and an all-inclusive future for thebeauty industry of Pakistan.
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