Daraz and Extreme Commerce join hands to empower local sellers through E-Commerce education

Hamariweb  |  Feb 12, 2021

Karachi: 11th February, 2021: Daraz partners with Extreme Commerce Pakistan’s first EdTech fore-commerce and digital trade. The partnership will help Daraz sellers to expandtheir enterprise further and improve their online selling skills.

ExtremeCommerce’s vision is to make Pakistan a global e-commerce back-office hub whichaims at developing a national ecosystem through inspiring and empoweringentrepreneurs. Being Pakistan’s largest e-commerce knowledge sharing andcapacity building platform, it has a community of around half a millionnationwide. Whereas, Daraz believes in enabling locals to do business anywherein this digital era and has a community of 70,000 sellers nationwide. 

Omair Baksh, Head of Marketing at Daraz said,“Adaptability to e-commerce has increased in the past few months and anincreased number of sellers are moving towards online selling to make a stableliving for themselves. We take complete responsibility to train the sellercommunity and equip them with the right skills for their business growth. Darazhas always focused on seller education as a core and with this partnership weare taking an additional step to create value for our sellers and buyers alongwith improving customer experience.

With thispartnership Daraz along with Extreme Commerce will be introducing customisedcourses designed for Daraz sellers that will focus on specialized training ondigital trade, data analysis and other innovative solutions for business growthin ecommerce. One of Daraz’s key initiatives previously has been DarazUniversity that has educated 100,000+ sellers to improve their performance andmanage to grow their online stores on the platform.  Their aim is to introduce a maximum number oflocalized courses and tutorials based on most relevant seller queries and alsoprovide official certifications to sellers who complete the given courses.

Hameer Ali, GM Business and Operations at ExtremeCommerce said, “The time, right now, is crucial for fellow Pakistanis to focuson becoming a part of the growing local and global E-Commerce industry. Thisventure is focused extensively to harbour a wealth of entrepreneurialopportunities for our youth and simultaneously introduce them to theopportunity of having multiple income streams. We aim at equipping our peoplewith the right knowledge base and skill set required to perform better onDaraz, helping them excel in their careers and entrepreneurial pathways.”

The success of any ecommerce business is highly dependent on customer experience that can be improved by folds through education and awareness amongst the seller base. A key battle for the ecommerce industry in Pakistan has stood to be customer trust which can be improved with ecommerce education, performance-based trainings and knowledge sharing by experienced mentors from both the organizations.

The representatives from Daraz and Extreme Commerce believe in revolutionizing the industry and digitizing the ecosystem through empowering the local seller community through their continuous efforts.

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