Pinterest new Ad features allow marketers to promote items and ideas to users on rolls out. It is a part of a drive to increase online purchasing on the platform. The digital pinboard company is putting all efforts to grow online shopping on the site. Its social media rivals such as Facebook, Tiktok, Instagram, and Snapchat, are already reaping the benefits of lucrative e-commerce market. Be it in-app shopping, or virtual clothing try-on, the technology companies are trying hard to make the experience more user-friendly.
The digital pinboard is already a go-to place for users looking for ideas and inspirations. It allows them to save ideas for weddings, birthdays, home d�cor, food recipes, and more. While Pinterest’s new feature will facilitate companies and content creators. The ad format allows them to work together on paid partnerships. Now a creator can make a video on a dessert, and a baking company can pay to have that ad seen by more people. The launch is the latest move by the corporation to expand online shopping and advertising on its platform.
According to the company, this type of collaboration allows businesses and creators to reach a wider audience on the platform. Idea Ads are now being tested in 15 countries with a restricted group of creators and brands. However, these new capabilities aren’t surprising, since Pinterest has long been as a source of inspiration that lead to online purchases. The launch of Pinterest new Ad features is the latest move by the corporation to expand online shopping and advertising on its platform.
