Brandsalways utilize different tactics to highlight the issues of common peoplethrough their advertisement and their creative content. However, there is onebrand that displayed great creativity in their web series.
Therenowned brand Lemon Max recently released the new web series named “LockDownKe Side Effects”. They just perfectly captivated the attention of the audienceand fabulously leveraged the problems that we have faced due to the lockdown.
Afew days back, they released the trailer of the web series that just excitedpeople for upcoming videos. It is based on a family that is facing the sideeffects of pandemic and having issues of work from home, online classes,housekeeping, and also the most terrible one (yes, you guessed right, theinternet issue). Just have a look at the trailer:
Thebest part about Lemon Max is that they always challenged gender stereotypesthrough their commercials and marketing campaigns. However,#LockdownKeSideEffects is another masterpiece from them. In all episodes, theyjust perfectly create awareness regarding gender roles in a humorous and light-heartedmanner. Cooking, dishwashing, and other housekeeping activities are usuallyassociated with women in our society. However, Lemon Max did a great move tochange the mindset of people in this regard. Just have a look at the review ofall their episodes as it will surely convince you to acknowledge the effort of thebrand.
Lock Down Ke SideEffects Episode 1 Review
Thevideo starts with the husband who was elaborating about the benefits of lockdown. He elaborated that the whole family now eats together, children read storiesfrom their grandparents, and all people became close to each other. However,all his excitement went in vain when her wife asked him to “qareebaao”(come close). As soon as he came close to her, she saidthat she was talking about the dirty plates.
Lock Down Ke SideEffects Episode 2 Review
Duringthe lockdown, we have learned a new norm that is “work from home”. However, thesituation is more challenging for working moms as they have to do both work fromhome and work for home. They need to be professional alongwith the responsible mother and homemaker. The video just perfectly elaboratedabout the example of a good husband who not just washes the dishes but alsocooked the food for her wife.
Lock Down Ke SideEffects Episode 3 Review
This video also perfectly taunted the gender stereotypes and elaborated that a man can do housekeeping along with fulfilling his professional responsibilities. The episode’s idea is perfect that it is just a matter of mindset that stops a man from taking his responsibilities at home.
The post Lock Down Ke Side Effects: Lemon Max Perfectly Highlight Issues We All Can Relate appeared first on Hamariweb.com News.
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