Pakistan introduced its first smartphone app for car rental and freight services, The Movers. The app-based startup in Lahore aims to provide convenient and affordable transportation solutions to its customers.
The Movers offer various services, including car rental, truck rental, cargo delivery, and relocation. This app allows users to book vehicles of their choice, track their location, pay online, and rate their experience. Further, the app also provides its users with insurance coverage and customer support.
Several prominent business, political, and media personalities attended the launch of The Movers. The CEO of The Movers, Naeem Saqib, said that the app was a fully indigenous venture and its revenues would stay in Pakistan. He said the app would create employment opportunities for drivers and offer them various benefits, such as discount cards, medical facilities, and free education for their children.
After gaining traction in Lahore, the Movers plans to expand its operations across Pakistan. The app is available for download on Google Play Store and Apple App Store.
There were $14.3 billion in revenues from the transportation services market in Pakistan in 2020, and The Movers represents a welcome addition. The road freight sector is the market’s largest and most competitive segment. The Movers hope to capture a significant market share by offering quality services at competitive prices.
The Movers is also an example of the growing trend of local startups in Pakistan, which are using technology and innovation to solve various problems and cater to the needs of the people. Such startups have the potential to contribute to the economy and society positively.