The year 2023 has brought significant challenges for Pakistan’s car industry, marked by production halts and staggering price hikes. Several factors, including rupee devaluation, import restrictions, increased taxes, freight charges, raw material rate hikes, and logistical hurdles, have been cited as the main reasons behind the ongoing crisis. Al-Haj Automotive, the assembler and seller of Proton cars in Pakistan, has also been affected by these adverse conditions. Despite holding off on price increases throughout 2022, the company has now announced substantial price hikes for its Proton Saga and X70 models, effective immediately.
Proton Saga and X70 Price Hikes:
Al-Haj Automotive recently unveiled the revised prices for Proton vehicles, reflecting a significant increase across all models. The new prices, as compared to the previous ones, are as follows:
ModelsOld Price (Rs.)New Price (Rs.)Increase (Rs.)Saga Standard M/T2,824,0003,749,000925,000Saga Standard A/T3,299,0003,949,000650,000Saga ACE A/T3,149,0004,099,000950,000X70 Executive AWD6,740,0008,799,0002,059,000X70 Premium FWD7,190,0009,299,0002,109,000Impact on the Market:
Proton cars have yet to gain significant popularity on Pakistani roads, making them a relatively rare sight. The reasons behind this limited market presence remain unclear, whether it’s attributed to slow production and sales or a lack of consumer preference. Nonetheless, Al-Haj Automotive’s decision to increase prices, albeit under less-than-ideal circumstances, provides a glimmer of hope for the Malaysian carmaker to establish a stronger foothold in Pakistan’s competitive automotive sector.
Bookings Open at New Prices:
In light of the price hikes, Al-Haj Proton dealerships have started accepting bookings for the Proton Saga and X70 models at the new prices. This move reflects the company’s commitment to navigating the challenging market conditions while offering their vehicles to interested buyers.
Pakistan’s car industry has been grappling with various challenges in 2023, resulting in production disruptions and soaring vehicle prices. Al-Haj Automotive, the assembler and seller of Proton cars, has announced substantial price hikes for the Proton Saga and X70 models. These increases have been attributed to factors such as rupee devaluation, import restrictions, increased taxes, freight charges, raw material rate hikes, and logistical hurdles. Despite the difficulties, Al-Haj Automotive’s decision to adjust prices showcases the Malaysian automaker’s determination to compete in the Pakistani market, albeit amid unfavorable circumstances.