Pak Suzuki Motor Company (PSMC) has joined Honda and Yamaha in offering a new 0% markup installment plan for its bikes. The exclusive offer is available to Bank Alfalah credit card holders, allowing them to enjoy convenient payment options. While Suzuki’s in-house installment plan caters to a wider range of customers, this collaboration aims to attract Bank Alfalah cardholders seeking attractive financing options.
Details of the Plan:
Suzuki’s 0% markup installment plan spans up to 18 months, surpassing the duration offered by its competitors. In contrast, Yamaha and Honda limit their 0% markup plans to only nine months. It is important to note that the GSX 125 model is not eligible for this particular plan.
Suzuki’s Strategy:
Despite recent challenges, including a decline in monthly motorcycle sales and the announcement of non-production days, Suzuki is actively striving to capture customers’ attention with its latest installment plan. By collaborating with Bank Alfalah, Suzuki aims to entice potential buyers who value flexibility in their payment arrangements.
Sales Performance:
According to a report by the Pakistan Automotive Manufacturer’s Association (PAMA), Pak Suzuki witnessed a 29.1% decrease in motorcycle sales last month. This decline, along with the recent announcement of additional non-production days, highlights the automaker’s need to stimulate demand. The introduction of the 0% markup installment plan appears to be a proactive step toward achieving this goal.
Suzuki’s decision to introduce a 0% markup installment plan in partnership with Bank Alfalah presents an attractive financing option for potential bike buyers. Despite ongoing production challenges, the extended 18-month duration of this plan sets it apart from competitors, providing customers with more time to repay their installments. By leveraging this initiative, Suzuki aims to revitalize its motorcycle sales and regain market momentum.