Dubai is carving its path to redefine luxury travel, opening its doors to a surge of global travelers. With a remarkable influx of international visitors this year, Dubai is proving that luxury can be accessible to all.
Issam Kazim, the CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), highlighted the city’s captivating blend of opulence and affordability. He stated, “Dubai’s rich offering makes even luxury travel affordable.” The city saw an impressive 8.55 million international visitors between January and June 2023, surpassing the pre-pandemic benchmark of 8.36 million tourists during the first half of 2019.
Kazim emphasized that Dubai caters to various budgets, offering discounted stays at lavish hotels and exquisite dining experiences for the budget-conscious traveler. He further noted that the city’s charm is multifaceted, catering to diverse preferences and means.
Dubai provides mid-range hotels that match the service quality of prominent full-service hotels worldwide. This commitment to excellence ensures visitors receive exceptional value without compromising their overall experience. The city’s allure remains unwavering even in the summer months, thanks to its diverse attractions and unique cosmopolitan lifestyle.
Kazim attributed Dubai’s magnetic pull to its cosmopolitan lifestyle, exceptional safety standards, easy accessibility, and business-friendly environment. He also underscored the city’s dedication to personal safety and financial stability.
A harmonious collaboration across sectors including hotels, entertainment hubs, and attractions has resulted in enticing discounts and free entry for children throughout the season. This united effort has significantly contributed to Dubai’s ongoing growth as a tourist hotspot.
Dubai’s strategy for future success remains focused. It includes continuous enhancement of its destination offerings, a global approach to markets, consistent global campaigns, utilization of its position as an international events hub, and the strengthening of stakeholder relationships.
In a move to encourage more visitors, nationals from 82 countries can now enter the UAE without a prior visa, according to the UAE Ministry of Foreign Affairs. Dubai has been consistently revising its visa policies to attract foreign direct investment and tap into previously untapped tourist markets.