Dubai’s Department of Economy and Tourism introduces a family-friendly campaign targeting Pakistani travelers, offering affordable and unforgettable experiences.
Dubai, renowned as the top global destination for two consecutive years, has unveiled its latest campaign, “Chalo Dubai,” aimed at enticing Pakistani tourists to explore the city’s diverse attractions and family-friendly environment. The campaign video exclusively targets the Pakistani market, featuring actors speaking in Urdu, the national language of Pakistan.
With its world-class attractions and a wide range of indoor and outdoor activities, Dubai is the ultimate family vacation destination. The campaign showcases the city’s affordability and highlights the “Kids Go Free” initiative, which allows families to experience Dubai’s iconic landmarks and newer attractions at no cost for children.
From classic landmarks like the Dubai Fountain and At the Top Burj Khalifa to exciting experiences such as the Museum of the Future and AYA Universe, Dubai offers a plethora of options for families to create unforgettable memories.
Additionally, children can enjoy complimentary stays and dining at various beach properties, city hotels, and resorts, including renowned chains like Atlantis The Palm, Address Sky View, and Sheraton Dubai Creek Hotel and Towers.
Bader Ali Habib, Head of South Asia at Dubai’s Department of Economy and Tourism, expressed excitement about the campaign, stating that it aims to showcase Dubai as the ultimate family vacation destination.
The initiative aims to make Dubai more accessible and affordable for Pakistani travelers and cater to their diverse preferences for family-friendly experiences. Dubai’s recognition as the No.1 global destination in the Tripadvisor Travellers’ Choice Awards 2023 further reinforces its appeal as a leisurely and safe destination for the entire family.
Dubai’s “Chalo Dubai” campaign serves as an invitation for Pakistani tourists to embark on a fresh and exciting vacation experience, offering affordable family getaways in one of the world’s most sought-after destinations.
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