In a bold move, Elon Musk, the Twitter chief and SpaceX founder, has announced a major rebrand of the social media platform, vowing to eliminate all associations with birds. Since his acquisition of Twitter in October for a staggering $44 billion, Musk has been implementing significant changes to both the company and its platform.
The billionaire owner shared a tweet stating that the Twitter brand would soon bid farewell, along with all bird-related elements. He also revealed that if a suitable “X” logo is submitted, it will be implemented globally the following day.
The company’s name has already changed to X Corp, aligning with Musk’s vision of developing a “super app” akin to China’s WeChat. Despite this, Twitter has faced resistance from users and marketing experts when Musk announced restrictions on the number of daily tweets for different accounts.
pic.twitter.com/IwcbqMnQtA— Elon Musk (@elonmusk) July 23, 2023
Moreover, the platform encountered challenges with a lawsuit filed against it, claiming the company owes at least $500 million in severance pay to former employees. As part of cost-cutting measures, Twitter underwent a workforce reduction of approximately 75%, leading to concerns about the platform’s ability to sustain its operations.
While Twitter values its iconic blue bird logo, Musk’s determination to rebrand and remove all bird associations remains firm. The recent replacement of the bird emblem with the Shiba Inu dog, the symbol of Dogecoin, also played a significant role in boosting the meme coin’s market value.
Despite criticism and challenges, Musk seems committed to transforming Twitter into something entirely new, and users await the unveiling of the new “X” logo and the platform’s upcoming rebrand.