Apple fined 10m Euros over ‘misleading’ iPhone waterproof claims

GNN  |  Dec 01, 2020

Apple, the renowned American technology company, was slapped with a fine of €10m (£9m) for ‘misleading’ claims about the iPhone's water resistance. Italy’s competition authority, AGCM, in its ruling said that Apple's claims are not practical in real-world condition, adding that the company’s claims about water resistance were valid only with pure water in tightly controlled conditions.

The body also highlighted that the American company did not accept water damage claims despite advertising it.

The advertising claimed that smartphones of Apple were water resistant at a depth of up to 4m (13ft) for 30 minutes.

From its iPhone 8 model to the iPhone 11, the company has been claiming the feature for several years.

The AGCM has termed the advertising by the firm misleading.

Apple in its small print has always asked users to not carry their phones with them while swimming or bathing. It also says water damage did not come under warranty.

But the authority ruled that the company was not providing guarantee for something, which is highly advertised in markets. 

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