Dastgyr joins hands with MoEngage to leverage insights-led customer engagement platform

The Nation  |  Sep 27, 2022

ISLAMABAD-Dastgyr, a Pakistan-based B2B E-commerce marketplace platform has partnered with MoEngage, an insights-led customer engagement platform, to better engage with its customers by understanding behaviour and driving customer-centric strategies.

Having recently raised $37 million in a Series A round, Dastgyr connects thousands of retailers with suppliers, ultimately providing its customers with real-time visibility on pricing and financing rates. Fulfilling over one million orders from 100,000+ customers, Dastgyr is working to ease the lives of mom and pop stores in Pakistan by boosting the income levels of both store owners and sellers. The E-commerce marketplace democratises access to digital platforms for buying and selling. To drive benefit for the underserved retailers, Dastgyr needs to encourage adoption and engagement with its app. Driving app adoption has been a struggle owing to the resistance to technology among older store owners.

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To better engage customers, it was essential to understand their behaviour, accordingly create segments, then experiment with growth strategies based on the segment. The Dastgyr team could then iterate and frame new engagement strategies based on the results. With these objectives in mind, the B2B E-commerce marketplace platform partnered with MoEngage to drive the desired business results. “We are delighted to partner with Dastgyr in their mission of connecting two million underserved retailers to suppliers. We’re dedicated to providing them with the insights they’re looking for. We’re also empowering Dastgyr to monitor customer journeys closely and automate triggers to speed up conversions. We’ve also added a layer of seamless support to help achieve their business goals,” said Shivangi Boghani, Associate Vice President - India, Middle East and Africa, MoEngage, while discussing the partnership.

Dastgyr can gather meaningful customer insights as they grow and expand into different verticals. The B2B E-commerce marketplace can now run targeted engagement and improve chances of final conversion, streamline onboarding, and boost retention.

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Talking about the integration, Asna Ashraf, National Growth Lead, Dastgyr, said, “Prior to implementing MoEngage, we were using large databases to extract and analyse insights, which rarely went beyond the surface level. With MoEngage, we have a streamlined approach to creating customer cohorts, from time spent on specific in-app features to utilising RFM analysis. The insights-led approach has been instrumental in driving better adoption of our platform among retailers, suppliers, and end consumers. We look forward to utilising MoEngage better and driving our business goals more effectively.” Dastgyr joins the growing list of 1,200+ global companies across 35 countries, such as Landmark Group, Edkasa, Krave Mart, Creditbook, Aimfit, Maqsad, Commercial Bank of Dubai, Airtel, Ola, Oyo, Mashreq Bank, among others, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints.

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