Celebrating one year in Pakistan, Spotify reveals exciting insights on local music trends

Hamariweb  |  Mar 01, 2022

Pakistani Spotifiers enjoyed discovering artists and songs from home and abroad. The most-streamed artists’ list included Arijit Singh, BTS, Atif Aslam, The Weeknd and more.Asim Azhar and Zainab Fatimah Sultan’s “GhalatFehmi” and Young Stunners’ “Gumaan” and “Afsanay” are among the top 3 most-streamed Pakistani songs.

Karachi, Tuesday, March 01, 2022: Marking its first anniversary in Pakistan, Spotify – the world’s most popular audio streaming subscription service unveiled how its Pakistani listeners relished the platform and discovered artists from the country and beyond.

A growing number of Pakistani listeners discovering and connecting with more local and global music

As Pakistani music lovers became more familiar with Spotify, they used the platform more – and broadened their tastes. Since launch, the average number of artists streamed per user has increased by 60%. Spotify users’ appetite for diverse content was also apparent from how they searched for playlists with the most searched playlist words, including “English”, “Urdu”, “Desi”, “Bollywood”, “Coke Studio” and “Punjabi”.

Pakistan’s listeners enjoyed listening to homegrown and international artists. They streamed local superstars Atif Aslam, Talha Anjum, and TalhahYunus along with household names from overseas such as Arijit Singh, BTS, and The Weekndthe most over the past 365 days. These artists all made the top 10 most-streamed artists in Pakistan list.

Spotify also unveiled the top 10 list of the most-streamed songs in Pakistan over the same period. “Tu AakeDekhle” by King topped the list, while international songs such as Justin Bieber and The Kid LAROI’s “STAY” and BTS‘ “Butter” took fourth and sixth place, respectively. Asim Azhar and Zenab Fatimah Sultan’s “GhalatFehmi” came third.

Young Stunners made a great impression on Pakistani fans over the past year, landing two spots in the top 10 most-streamed songs list. “Gumaan” came fifth, and “Afsanay” took the ninth spot.

When it came to how Pakistani fans connected with local stars, Atif Aslam was the most-streamed Pakistani artist on the platform, followed by the Young Stunners rap duo, Talha Anjum and TalhahYunus. The top streamed local song spot went to ‘GhalatFehmi’ co-sung by Asim Azhar and Zenab Fatima Sultan from the movie Superstar.

Local Hip-Hop and Indie are striking a chord

With eight out of ten of the most-streamed Pakistani songs falling under local hip-hop and Indie, it is clear from the data that Spotify listeners in the country are connecting with these genres the most. Hassan Raheem made a prominent appearance in the top 10 local list with “AisayKaisay”, “Aarzu”, and “Joona”. At the same time, Young Stunners had five tracks in the same category, including “Don’t Mind” with Rap Demon and “Yaad” with Asim Azhar.  

Music is personal for Pakistani listeners

Pakistani listeners love music and they are all about creating their own playlists to share with their friends and loved ones. According to Spotify, local listeners created 1.9 million user-generated playlists on Spotify. The most musical day in Pakistan was February 5, 2022, in anticipation of Coke Studio‘s certified hit “Pasoori” by Ali Sethi and Shae Gill.

There’s something about nostalgia

Spotify also revealed Pakistani listeners’ streaming data related to its locally curated playlists. Nostalgia is gaining popularity with three nostalgic playlists, “All Time Pakistani Hits”, “All Out 2010s” and “Pakistani 10s Hits”, showing up in the top 10 list.

Join the celebrations on Spotify Pakistan’s Facebook and Instagram pages.

Facebook: @SpotifyPakistan| Instagram: @SpotifyPakistan

About Spotify Technology S.A.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Today, with over 82 million tracks, we are the world’s most popular audio streaming service with a community of more than 406 million users across 184 markets.

Spotify’s Streaming Trends In Pakistan Feb 2021-Feb 2022:

Top Pakistani Artists:

Atif AslamTalha AnjumTalhahYunusYoung StunnersShamoon IsmailHasan RaheemAsim AzharNusrat Fateh Ali KhanRahat Fateh Ali KhanAli Zafar

Top Artists:

Arijit SinghPritamAP DhillonBTSAtif AslamGurinder GillThe WeekndTalha AnjumTalhahYunusTanishkBagchi

Top Pakistani songs:

GhalatFehmi (Superstar) – Asim Azhar, Zenab Fatimah SultanGumaan – Young StunnersAfsanay – Young StunnersDon’t Mind – Rap Demon, Young StunnersAisayKaisay – Hasan Raheem, Abdullah KasumbiAarzu – Hasan RaheemWhy Not Meri Jaan – Young StunnersJoona – Hasan Raheem, Abdullah KasumbiYaad – Asim Azhar, Talha Anjum, TalhahYunusJo Tu Na Mila – Asim Azhar

Top songs in Pakistan:

King – Tu AakeDekhleAP Dhillon, Gminxr, Gurinder Gill, ShindaKahlon – InsaneAP Dhillon, Gminxr, Gurinder Gill, ShindaKahlon – Brown MundeAsim Azhar, Zenab Fatimah Sultan – GhalatFehmi – From “Superstar”Justin Bieber, The Kid LAROI – STAY (with Justin Bieber)Young Stunners – GumaanBTS – ButterLil Nas X – MONTERO (Call Me By Your Name)Young Stunners – AfsanayNeha Kakkar, Rajat Nagpal, Yasser Desai – Dil Ko KaraarAaya (From “Sukoon”)

Top locally curated Spotify playlists:

Desi HitsHot Hits PakistanAll Time Pakistani HitsPakistani PopDrama OSTsAll Out 2010sPakistani Indie 101Pakistani Hip-HopDesi Lo-FiPakistani 10s Hits

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