There are so many reasons businesses should watch, and even get active on, TikTok.
The once predominately lip-synching app has grown into a full short-form video content hub.
The platform sports features similar to those of Snapchat, Instagram, and Twitter all meshed together to lure people in and keep them scrolling for more.
Here’s why businesses should get on the video sharing platform.
1. The Number of People on the App
The number of adults flocking to the platform cannot be overlooked. According to MarketingCharts, in May 2019 more than 1 in 8 U.S. adults ages 18-24 had adopted the platform.
Today, the app has more than 1.5 billion users and you can find dentists, cops, teachers, parents, and even grandparents on the video sharing app.
2. Users Aren’t Passive
Before opening the TikTok app, users are already committing to an immersive experience. So when they opens up the app, they are dedicating their attention to the videos they are going to be watching.
Sometimes you can get away with being educational, but that content will still have to be entertaining and engaging.
3. Attention Is Easy to Capture
Perhaps the most valuable feature of TikTok is the presentation of content.
Content is presented in a full-screen format which means there are no other distractions and there are no “partial” impressions.
4. SomeOne Else Is Already Doing It
Brands that target younger people are starting to take advantage of the platform.
We are just starting to see brands like Guess, Sephora, and HP join in on the fun.
While 89% of marketers are adding Facebook to their social media marketing plans for 2020, only 4% are adding TikTok, according to the 2019 Sprout Social Index.
5. It’s Fun
The platform gets people out of their comfort zone and also allows them to show off their talents all while being creative.
Getting your brand or business on TikTok does not have to be difficult.
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